Brand manager

ABC Human Capital
  • Data Postării 13 decembrie 2017
  • Aplicanți 0
  • Vizualizări 25
Descrierea Jobului

•Considers Brand objectives & marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends to:
•Make product assortment
•Assists in the development of budgets
•Builds relationships with business partners and key customers
•Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans
•Promotes and protects brand(s) identity: Ensures that brand image and position are properly maintained in people and materials, in accordance with standards
•Propose & give marketing support to the sales team in the execution of product launches,on re-promote initiatives and counter make-up events
•Work closely with the Balkans Regional Marketing Manager to provide Romanian specific feedback on business and market trends, coordinate information flow and contribute plans
•Engage in business analysis (more specifically sub category analysis) in order to manage inventory situation and to identify opportunities to drive business growth
•Create & Execute 360 Launch & Re-promote plans according to Brand Strategy – including allocation/distribution, display, launch mechanics etc.
•Alignment & timely execution of launches, promotions, animations, setup display
•Develop media relations strategy, seeking high-level placements in print, broadcast and online media
•Create content for press releases&articles
•Monitor, analyze and communicate PR results on a quarterly basis
•Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
•Manages and follows-up operational procedures associated with new door openings / market launches, ensuring on-time project completion
•Oversees forecasts to ensure planning accuracy and appropriate inventory levels
•Effectively handle daily ad-hoc issues on a timely manner
•Partners and/or coordinates processes among other functions to deliver marketing plans / projects
•Collaborates with Managers of Retail Operation & Resident Trainers to effectively achieve marketing goals
•Service, handle and communicate with beauty editors & bloggers
•Service, Handle and communicate with beauty industry (make-up artists, stylists, fashion designers, models)
•Raise awareness of the brand

Requirements

•University level education or equivalent
•Experienced in marketing&PR fields
•Knowledge of CRM
•Knowledge of retail business
•Experienced on events planning
•Excellent use of the English language
•Excellent MS Excel user
•Minimum 3 years of relevant product marketing experience, preferably in the cosmetics/fragrance or consumer goods business
Key Personal Characteristics:
•Strong analytical skills, problem-solving & prioritization skills
•Ability to handle a multitude of projects and issues at one time
•Quick and efficient regarding deadlines
•Team player and very good interpersonal skills
•Strong sense of ownership
•Willingness to execute with excellence
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Detaliile Jobului
  • ExperientăPeste 3 ani experiență
  • GenulAmbele